Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in developing and increasing traffic through direct and semi-direct online channels that will improve the overall revenue for the property and other key financial and customer matrix.
Assist the Director of Marketing & Communications and the Corporate Director of E-Commerce in evaluating the performance of our branded website and give suggestions for how to promote and improve the presence of the hotel on the web, with the intention of increasing number of bookings and keeping the website up to date
Monitor, implement and execute the active presence of the property on all Social Media tools to maximize the online exposure of the property.
Create and implement social media campaigns and the day-to-day management of the property’s social media
Work with designers to ensure content is informative and appealing in social media
Communicate with industry professionals & influencers via social media to create a strong partnership and effective brand collaborations
Develop the e-newsletters and any other online advertising mediums pertaining to the property in addition to handling its presence on partners’ e-newsletters.
Ensure the property’s content (photography & descriptions) in all online channels remain accurate and brand compliant.
Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with brand website.
Load and update content (photography & descriptions) for the property on all online channels in consultation with the Director of Marketing & Communications.
Monitor and assess the property’s reviews on online portals and ensure that official feedback from the hotel is in place whenever necessary.
Assist in identifying and evaluating new marketing opportunities to increase direct internet traffic and drive online production.
Assist in evaluating the online presence and rate position of immediate competitors.
Assist the Director of Marketing & Communications in monitoring and implementing the full year Online Marketing and advertising plan.
Job Details
Posted Date:
2023-06-09
Job Location:
Marrakech, Morocco
Department:
Marketing & Communications
Preferred Candidate
Career Level:
Management
Nationality:
Morocco
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