Food & Beverage Manager | Retail | IKEA Egypt (Cairo, EG)

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Job Requisition ID: 156579

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Role Purpose:

Responsible for IKEA Restaurant & Café, SFM & Bistro and Co-workers restaurant as a separate profit centre in the store, accountable for the profit and loss of this business unit, and responsible for achieving the budget goals set by the store manager. Ensure achieving the customer satisfaction goals set by the store manager (measured by IKEA Brand Capital and CSI) and support the co-workers so that they make it possible for IKEA store visitors to take a natural break in their shopping for a tasty and nourishing meal, at a competitive price, in pleasant and relaxing surroundings with a taste of Sweden.

Key Role Specific Accountabilities: 
 
• Together with his team, contribute actively in the development and implementation of a clear IKEA Food action plan for the store using the store business plan and country business plan. 
• Actively implement the range matrix (global and national) by securing quality and availability. 
• Serve high-volume dishes that suit the taste of the many people on the local market. 
• Secure an irresistible food offer by ensuring we give customers an appealing range presentation. 
• Actively learn about their content, origins, preparation and other benefits. Share this knowledge with SMT & colleagues. 
• Ensure that IFB team know the top-selling products, 3 Aces and 1 King, and that they are available and clearly communicated and displayed at all times and work to promote alternative products when these are unavailable. 
• Utilise everyday commercial opportunities to grow sales and profitability according to the goals in his area. Work with the Functional Commercial Review and other appropriate tools to do so. 
• During unexpectedly quiet times, initiate commercial activities that attract store visitors and increase the take-up rate, or take other actions to secure productivity. 
• Co-operate with the Stores Kitchen Managers & Kitchen Production Seniors to enhance Swedishness and the link between the IKEA Restaurant & Café and the Swedish Food Market when appropriate. 
• Have relevant knowledge of the competition on the market & use this information to initiate immediate action as needed, e.g. secure a substantial price distance. 
• Create awareness of IKEA Food as the most important in-store marketing tool for maximising the IKEA store’s sales potential. 
• Be responsible for maximizing sales through commercial and operational excellence 
• Ensure that the store is locally relevant throughout the different sales channels by acting on insights from the local market potential and collaborating with the team and other functions in order to attract visitors 
• Ensure IKEA Food financial results according to unit, national and global frames 
• Contribute to the creation and implementation of unit yearly action plan 
• Ensure an open and welcoming customer area with a distinct Swedish profile and style that meets the many different needs of your visitors 
• Ensure health and safety of visitors and co-workers. Meet all local standards and regulations and exceeds the HACCAP standards 
• Ensure that the IKEA co-worker restaurant is a pleasant and relaxing environment that offers self-serve of a range of nourishing meals based on the local food culture at a low price 
• Ensure that the IKEA Bistro has convenient food and beverages to visitors leaving the store at affordable prices to enhance the low-price profile of the IKEA store 
• Maintain basic knowledge of the local restaurant market and in-depth knowledge of the competition on the market in order to determine short- and long-term goals & especially to secure the low-price concept 
• Be responsible for the external marketing of IKEA Food & Beverages 
• Contribute to the overall business success of the store as a member of the steering group 
• Secure a lean, diverse and high performing team through building IKEA Food and IKEA competence and leadership and empowering co-workers to act on their own initiative. 
• Collaborate and align with internal and external stakeholders to secure sustainability is integrated across all IKEA Food market functions in delivering their sustainability contribution to the agreed frameworks and strategies. 
• Secure local adaption of the global and country directions and ambitions, to deliver to the total business agenda and a more People and Planet Positive IKEA. 
• Ensure that alignment, budget and resources are in place to move the sustainability agenda within the market. 
• Enable and follow-up sustainability performance and progress based on the country business plans, Group tools and methods. 
• Facilitate integration and implementation of sustainability by supporting functions with the right information, best practice solutions, tools & methods and ways of working. 
• Explore and follow-up on sustainability situation in local PMA and contribute to the unit’s business agenda, provide feedback and share across sustainability matrix. 
• Document and evaluate initiatives and activities with a view to capitalise on learning, sharing and promoting continuous improvement 
• In co-operation with the Human Resources department, recruit his team based on the IKEA values. 
• Committed to the development of IFB team and secure their training to ensure all co-workers understand the IKEA Concept and other key guidelines. 
• Empower, support and coach IFB co-workers on the job to help them perform better and grow. 
• Actively develop successors to ensure to meet the succession needs of the IKEA store. 
• Work actively to create an environment where the IKEA culture is a strong and living reality and diversity is valued, to ensure the IKEA store is regarded as a great place to work. 
• Ensure we have a simple and straightforward internal communication and information flow, and secure that key information is understood by all IKEA Food co-workers. 
• Act as a member of the Commercial Management Team and proactively contribute to IKEA store business plan, commercial plan, and commercial calendar process 
• Ensure the positioning of Food as a driver for growth, visitation, customer experience, and brand positioning 
• Accountable for the sales and profitability of the function, the quality of food, food safety, legal compliance, customer experience and the people agenda in the store 
• Lead and coach the store to optimize and develop the IKEA Retail Food business, considering the IKEA brand position, strategies, legal compliance and people and planet positive in all IKEA touchpoints as well as promoting IKEA as a great place to work 
• Achieve growth and sustained long-term profitability while keeping the customers in focus 
• Strengthen the IKEA brand by safeguarding a high quality, safe and inspirational customer experience 
• Ensure that global and national compliance standards are met to secure a safe environment for customers and co-workers

Person Specific:

Education: 
Higher education

Minimum Experience and Knowledge: 
• Experience of working in vibrant Food retail environment – 5 to 7 years 
• Experience of managing/leading and developing a team 
• Tactical thinker 
• Understand KPIs and how to affect their results through departmental actions 
• Advanced knowledge of food production and food safety

Job-Specific Skills: 
• Excellent command of English language 
• Proficient user of computer & MS Office 
• Sales-driven and passionate about food and people 
• Must have excellent communication and interpersonal skills 
• Must be able to build working relationships

Leadership skills: 
• Must have proven leadership abilities and lead by example 
• Must have the ability to bring out the best in co-workers and to motivate and develop the organisation 
• Must have the ability to create an environment where the IKEA values are a strong and living reality that embraces the diversity of co-workers and visitors

Behavioural Competencies: 
• Customer Focus 
• Individual Accountability 
• Continuous Improvement 
• Personal Leadership 
• Teamwork 

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options. 
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…
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