Performance Marketing Manager | Retail | Marks & Spencer

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Job Requisition ID: 157160

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role:

The role of the performance manager/specialist is to launch and develop region-specific acquisition strategies that drive traffic, grow sales, enhance customer experience and builds brand awareness across Marks & Spencer in the Middle East and Asia. This role will be instrumental in terms of managing and optimising performance channels, working closely with the brand marketing team and agencies to maximise acquisition channels, conversion paths and website performance while creating and maintaining reports, notes, analysis and research

What you will do:-

Description of Accountability:

You will be responsible for implementing and analysing paid search, Display, paid social campaigns, performance marketing across Marks & Spencer using Google and Social Media Advertising tools (Ad words / 360, merchant centre etc, FB Business Manager etc..)

You will be an expert on the latest advertising trends and technologies and will be able to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs Targeting and bidding strategies are part of the day to day and how to optimise them

The role will work in collaboration with CRM team and Central group digital team to optimise activity and support digital team with management of EDM program. It will also involve working with graphic designers to brief artwork concepts to support digital formats and support marketing strategies for third party marketplace partners

You are genuinely interested and experienced in SEM and performance marketing and develop appetite to learn more, optimise your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)

Manage day to day PPC and Paid Social campaigns

<ul>
<li>Execution </li>
<li>Performance optimization </li>
<li>Upper or lower funnel based on KPIs </li>
<li>Daily monitoring </li>
</ul>

Reporting

<ul>
<li>Delivering performance reports and insights to the performance team and internal stakeholders</li>
</ul>

Strategy & optimization

<ul>
<li>Identifying growth opportunities, testing hypotheses to improve performance and paid channels traffic and increase ROAS </li>
<li>Delivering customer-focused, profitable multi-category campaigns to agreed targets </li>
<li>Addressing and escalating campaign performance issues. </li>
<li>Responsible for AB tests, Search Query analysis and keyword mining </li>
<li>Work closely with CRM team around content output and support EDM set up </li>
<li>Briefing artwork & copy to support strategy & optimise </li>
<li>Support marketing strategies for third party marketplace partners </li>
</ul>

<ul>
<li>The ideal candidate will have a proven track record of developing data-driven campaigns that drive exceptional ROI both on a direct basis, as well as longer term brand metrics. </li>
<li>Establish, implement and measure the effectiveness of digital paid advertising initiatives to drive customers to locally relevant websites </li>
<li>Drive digital branding initiatives, specially on YouTube Video Ads, social media channels for relevant markets and have a full understanding of the digital branding metrics. </li>
<li>Have solid knowledge of all performance marketing tactics across multiple advertising channels. (Display / SEM / Paid Social / App). </li>
<li>Develop, execute and optimise every aspect of paid channels/campaigns (keyword development, ad copywriting, audience segmentation, bid management, budget monitoring, etc.) </li>
<li>Analyse paid marketing KPIs by channel/campaign and dynamically reallocate the budget to maximize the KPIs. </li>
<li>Contribute to setting the marketing plan for each country and forecasting targets and KPIs for paid marketing channels. </li>
<li>Be in constant coordination with all marketing, design & branding teams. </li>
<li>Provide periodic campaign performance, forecasts and trend data analysis. </li>
<li>PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly) </li>
<li>Web analytics experience (Google Analytics, SiteCatalyst). </li>
<li>Experience in Retargetting platforms (Criteo, RTB) </li>
<li>Experience in App platforms & app installs (Adjust, Taptica, Apple search ads, Moblin, Inmobi) </li>
<li>Comfortable using BI tools (Tableau, Power BI) </li>
<li>Advanced skills in MS Excel </li>
<li>Experience using a CDP is a plus </li>
</ul>

<ul>
<li style=”text-align:justify”>Bachelor Degree </li>
<li>5+ years in performance marketing (PPC, programmatic and Paid Social) and 10 years in the field. </li>
<li>Positive, and can-do attitude </li>
<li>Analytical skills, from knowledge of tracking tools such as Google Analytics, to understanding the digital marketing and branding KPIs </li>
<li>Understanding of digital marketing from a technical point of view </li>
<li>Very organized, structured </li>
<li>Very good communication skills </li>
<li>Very curious and outgoing </li>
</ul>

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options. 
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…
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