Communication, Advocacy and Marketing Officer – NOC – World Food Program – Other locations

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

 

The World Food Programme (WFP) in Egypt has a long-standing partnership of over 55 years with the Government of Egypt, working together to support the most vulnerable communities. WFP’s programmes complement national development initiatives, such as ‘Decent life’ and ‘Solidarity and Dignity’, that aim towards enhancing the food security of the most vulnerable people.

 

WFP’s interventions in Egypt maintain a holistic development approach that caters to the immediate needs of vulnerable groups through food and nutrition assistance, while contributing to their empowerment through capacity strengthening, awareness raising on various topics, improved livelihoods, financial inclusion, access to education, and enhanced agricultural, climate-adaptive practices.

 

WFP is seeking a qualified individual to fulfill the role of Communications Officer to support the Egypt Country Office in advancing its communications, advocacy, and external messaging goals under its new Country Strategic Plan 2023-2028. The Communications Officer will lead a team of communication professionals in developing and implementing a comprehensive Communications and Advocacy strategy to enhance the brand recognition, visibility, and reputation of WFP. The Communications Officer will also lead the development of a strong social media presence for the country office to advocate for its programmes in Egypt.

 

The purpose of this assignment is to strengthen and increase the unit’s capacity by managing a team of communications and advocacy experts, supporting and delivering a range of communications activities, developing social media content, as well as developing partnerships and productive working relationships with celebrities, talent, influencers other related stakeholders to enhance coverage and advocate for WFP’s activities in Egypt.

 

ACCOUNTABILITIES/RESPONSIBILITIES/DELIVERABLES:

 

1.   Develop and implement a comprehensive Communications and Advocacy strategy for the WFP Egypt Country Office to enhance brand recognition, visibility, and reputation of WFP, ensuring alignment with WFP global communication strategy.

2.   Plan, manage, and evaluate communications and advocacy campaigns that favorably impact the views of the public, opinion leaders, and donors in order to raise WFP’s profile in the country.

3.   Prepare communications products that effectively convey the desired message to the targeted audience(s).

4.   Maintain and develop strong relations with journalists and media outlets, through managing regular flow of news/information about WFP’s work to the media, ensuring reputational risks are identified and managed.

5.   Develop a social media strategy for WFP Egypt Country Office, including initiating a dedicated platform for WFP Egypt that will enhance coverage and advocate of WFP’s activities in the country.

6.   Developing a plan for generating production of donor-specific visibility content including, text, photos, videos, and audio for use across a range of integrated online platforms, ensuring consistency with corporate messages.

7.   Track and analyze traditional and online media, to identify trends and/or issues, propose solutions, develop holding lines as well as develop ideas to improve the effectiveness of communication strategy and activities.

8.   Manage the communications team, develop work plans, monitor performance against objectives, and ensure appropriate development to enable high performance.

9.   Coordinate and prepare accurate and timely reporting on communications activities that enable informed decision-making, evaluation of objectives, and consistency of information presented to stakeholders.

10.   Build the capacity of WFP staff on all aspects of external relations communication, providing advice, guidance, and training to ensure consistent, quality communications activities that deliver the desired impact.

11.   Work in close collaboration with counterparts to align activities and ensure a coherent approach to communications within WFP.

12.   Acting as the spokesperson for WFP Egypt Country Office, representing WFP, advocating for its work in the country as well as responding to media queries and requests for interviews.

13.   Build, lead, and manage a team of talented professionals.

14.   Lead the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action, and other content forms that best utilize the technology available on any given social media/digital platform.

15.   Generate multimedia content including, text, photos, and infographics for use across a range of integrated online platforms, supporting regional communication activities and ensuring consistency with corporate messages.

16.   Develop partnerships and productive working relationships with celebrities, talent, influencers other related stakeholders to build/leverage networking opportunities and integrate into strategic planning.

17.   Provide inspirational creative and thought leadership on ways to reach and gain the attention of target audiences.

18.   Plan and manage campaign executions, on time, on budget, and to scope.

19.   Manage external agencies and publishing partners as necessary for that which we cannot do internally.

• 20.   Other as required.

Job Details

Preferred Candidate