Assistant Events Manager | AFGRE | CFC Mall | Outsource Role (EG)

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Job Requisition ID: 157362

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the role

Responsible for identifying and successfully managing events-related projects such as exhibitions, grand openings; CSR events; retailer events, stage events, 3rd party events in CFCM, and sponsorships with the objective of maximizing exposure and providing a suitable platform for related advertising and promotion for Cairo Festival City Mall.

What you will do

Events Budget: 
– Create and prepare events budget, plan and coordinate the activities to coincide with important milestones of the project; the development program; and major festivals and events organized under the umbrella of the government. Present the budget to GM Marketing for approval, and subsequent to approval, administer it with the objective of utilizing the resources in the most effective manner.

Creative Events Approach: 
– Continuously identify new and creative event ideas in line with key marketing objectives for the mall/as per the marketing plan. 
– Identify key sponsors (in tandem with the specialty leasing department), and suppliers, research entertainment opportunities, and carry out a cost-benefit analysis to weigh the potential opportunity in terms of the cost involved, and the return on investment, as well as the achievement of business objective, for presentation. Present such a proposal for review and approval by GM Marketing.

Event and sponsorships Management: 
– Responsible for preparing, implementing, delivering, and managing the events team (made up of internal staff, consultants, and external contractors) for scheduled public and corporate events, optimizing PR exposure and related advertising and promotion opportunities during that period. 
– Responsible for generating sponsorships for events and promotions.

Multi-Media Production/Video Productions: 
– Together with the marketing communications manager work on producing top quality video productions for events/corp events to be used at exhibitions, internally, on Youtube, and for award submissions.

Contacts/Suppliers/3rd Parties: 
– Represent the company as the key liaison with outside parties in order to yield maximum exposure and leverage for the company in such forums. Gather and maintain good external contacts with suppliers, government bodies, and involved companies in order to source the best opportunities for Al-Futtaim Group Real Estate.

Recruitment and Training: 
– Participate in hiring and training short and long-term staff on events policies/procedures (i.e. DED permits/contracts) for exhibitions, events, and installations so that they may best represent Al-Futtaim Group Real Estate and project a professional image and level of knowledge about the project.

Retailer Coordination: 
– Together with the GM marketing and Marketing administrator work on a retailer database to facilitate fast and effective retailer communication on an ongoing basis 
– Approach retailers for participation in events/campaigns.

Retailer Meetings/Annual General Meetings/Category Meetings 
– Together with GM Marketing work on monthly retailer meetings to update key stakeholders/anchor retailers on events in CFCM to get a better return on retailer participation in /around the city.

CSR 
– Align CFCM with 2 to 3 key charities in line with the positioning of the mall and ensure that all partners are aligned with CSR focus in order to achieve a holistic approach when it comes to CSR in the ‘City’

Required Skills to be Successful

Leadership 
Communication 
Critical Analysis

About the Team

The Marketing team is a group of 4 highly motivated, collaborative, and fun, Marketing professionals across Egypt, looking to add an Assistant Manager to the department.

What equips you for the role

<ul>
<li>Bachelor’s degree in Business administration, or any related field.</li>
<li>Diploma in Marketing/ Events with 5 – 7 years in a well-established events management company, Mall, or retailer in Europe or UAE (with good knowledge of local marketing in terms of events/festivals/ded/dtcm/suppliers/agencies and companies engaged in events management)</li>
<li>Events experience</li>
<li>Retailer experience (optional)</li>
</ul>

About Al-Futtaim Retail

Al-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencer’s in both regions with over 75 stores offering both fashion & food options. 
 
Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference…
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