Brand Manager – First Milling Company

JOB PURPOSE:

Lead the brand management for the respective brand(s) towards the assigned Marketing Strategy & P&L targets on all aspects of the brand, including market analysis and research, product management, packaging, price, promotion, communications, sales, availability, & visibility.

KEY ACCOUNTABILITIES: 

-Brand Equity Management

Establishing and maintaining the equity of a brand

[Market share

[Brand awareness

[Brand frequency and penetration

Brand Communication Planning

Effectively developing marketing messages to the target audience

[Media planning

[Activation planning

[Content development

Market Research and Analysis

Collecting and analyzing relevant market data to form the business and marketing strategy.

[Retail audit analysis

[Insight generation

Product Development

Using market information to guide the design and development of products and promotions.

[Effectively launching new products to the market.

Strategic Planning Establishing the marketing goals and objectives of the brand and identifying the strategy for achieving them.

[Annual brand strategy review

Trade fundamental Management Ensure effective implementation of brand strategy in the different channels based on trade fundamentals (Dist., availability, visibility, and featuring)

[Brand visibility

[Brand distribution

Job Details

Preferred Candidate