1. Develop and execute comprehensive digital marketing strategies that align with the overall marketing and brand objectives, leveraging various online channels, including websites, social media, email, search engines, and digital advertising platforms.
2. Conduct market research and analysis to identify consumer insights, market trends, and competitor activities, translating findings into actionable digital marketing strategies and tactics.
3. Plan and oversee the implementation of digital campaigns, including content development, social media management, email marketing, search engine optimization (SEO), search engine marketing (SEM), and display advertising.
4. Collaborate with cross-functional teams, including marketing, creative, product development, and sales, to ensure seamless integration and alignment of digital marketing initiatives with broader business objectives.
5. Monitor and analyze the performance of digital marketing campaigns, tracking key metrics such as website traffic, conversion rates, engagement, and ROI, providing regular reports and insights to management.
6. Optimize digital marketing campaigns based on data-driven insights, conducting A/B testing, refining targeting and messaging, and implementing best practices to continuously improve campaign performance.
7. Stay updated on digital marketing trends, emerging technologies, and industry best practices, proactively identifying new opportunities and recommending innovative approaches to drive digital growth.
8. Manage relationships with external agencies, vendors, and partners for digital marketing services, ensuring effective collaboration, timely delivery, and adherence to quality standards.
9. Stay informed about digital marketing regulations, privacy laws, and industry guidelines, ensuring compliance in all digital marketing activities.
10. Train and mentor team members on digital marketing strategies, tools, and techniques, fostering a culture of continuous learning and skill development.
Job Details
| Posted Date: | 2024-02-02 |
| Job Location: | Saudi Arabia – Riyadh |
| Job Role: | Marketing and PR |
| Company Industry: | Food & Beverage Production; Catering, Food Service, & Restaurant; FMCG |
Preferred Candidate
| Degree: | Bachelor’s degree |
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