Trade Marketing Manager (FMCG)

• Conduct market research and analyze trends to identify new marketing opportunities.
• Discuss trending marketing activities with the in-house team members to achieve optimum results.
• Team up with marketing professionals in the organization to carry out and track efficient promotional activities.
• Assess modern trends and market statistics to plan new promotional activities and marketing programs.
• Responsible for executing the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
• Supports the implementation of the outlet classification plan & its regular update on quarterly basis.
• Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
• Supervises on the deployment of all merchandising material across the different trade channels.
• Responsible for releasing the monthly customer incentives in return to the granted display solutions & shelf shares.
• Ensures customer compliance with all contractual agreements in different channels & outlet types.
• Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
• Tracks & reports all competitor trade Marketing activities & evaluates its impact on the brands performance.
• Assist in developing & executing consumer promotions in all/ specific trade channels when needed.
• Ensures that the local that local market data is constantly up to date & complete to include all competitive information
• Everyday tasks in the position include developing and implementing well thought out marketing strategies, like product launches and loyalty programs, that increase success rate and brand perception.

Job Details

Preferred Candidate