Stylist – Luxury Technology Boutique

Job Summary

Dyson Retail is Different, for a number of reasons. Firstly, this is a firm of expert engineers,

offering people the chance to connect with technology in store, including a world-class

styling experience with a blow-out bar concept. We are delivering a high service experience

for our shoppers – think 5 star hotel levels of service – demonstrating the value of the

technology and providing aftersales care. Our aim is to support owners in getting the best

out of their Dyson technology. This is a new retail concept in a fundamentally

entrepreneurial, start-up feeling business. This means that everyone in-store needs to be

prepared to do anything and everything required running the business and providing the

best customer experience.

The main purpose of the role is to deliver outstanding retail experiences that fascinate

shoppers through the presentation and demonstration of our machines, whilst talking about

the science of hair. Reporting in to the Senior Store Manager our stylists is responsible for

appointment booking and styling sessions.

Specific Tasks & Duties:

• Approaching consumers in a highly competitive retail space, generating interest and

sales

• Demonstrating our technology, whilst talking about the science of hair in an everyday

language customer

• Deliver the balance between sales and service

• Drive an audience first approach by enhancing personalisation, “VIP” experiences and

new propositions

• Provide outstanding experiences to establish Dyson as a leader in the haircare industry

• Ensuring a high standard of visual merchandising in your area

• Blow-drying and styling sections of the customer’s hair

• Providing guidance on hair care techniques and supporting items

• Manage daily, weekly bookings and find creative ways to increase the number of

bookings

• Be the brand guardian, ensuring you know what needs and how to do it in the Dyson

way

Skills knowledge and experience:

• Preferably Qualified stylist that has experience within the blow dry sector

• Previous experience working with / in a premium beauty brand

• Fluent in English & local market languages

• Track record for creating innovative solutions that solve problems and/or challenge

convention

• Be prepared to hit targets

• Great customer-facing and sales skills, including the ability to adapt your style to the

needs of every customer

• Previous experience in a promotional marketing and sales background

• Be confident in giving in-depth bespoke consultations for every customer’s styling

questions

Person Specification:

• Demonstrates integrity in all their decisions and actions

• Excellent communication skills up to leadership level

• Proven ability to simplify the complex

• Creative and innovative – able to think differently

• Have a passion for technology and hair science

• Passionate about delivering perfect brand and product experiences

• Pro-active – prepared with solutions and anticipating problems

• Passion for learning and keeping up to date with the latest trends

• Team player, happy to share knowledge and experience with people in the team

• Flexibility to operate in an entrepreneurial environment