Senior Marketing Manager – Beauty

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing  

E-commerce

• Develop the e-commerce strategy.
• Monitor local digital trends and customer behavior.
• Lead the account management for e-com accounts.
• Set tailored marketing activity plan by market by account.
• Set sales objectives for each e-com account by value and quantity.
• Consistently work with Influencers to promote novelties and promotions.
• Create monthly sell-in & sell-out report.
• Manage the accounts P&L, marketing budget and ROI.

Digital Marketing

• Build & maintain the digital strategy for the Middle East and Pan India (CRM, Performance, Influencer and Acquisition).
• Drive the roll-out of the strategy and ensure consistent and on-brand execution.
• Define & maintain the influencer strategy by brand by market.
• Identify and build strong partnerships with influencers.
• Measure and report performance of all digital marketing actions and assess against goals (ROI, CPO, CPC).
• Evaluating data to identify trends and opportunities across the digital market.

Marketing Strategy

• Develop and execution of the marketing omnichannel strategies for Middle East, India DM & TR.
• Handling digital, PR, influencers, CRM and trade marketing.
• Review novelties, forecasts and marketing needs and trends.
• Align and report to global stakeholders and share best practices.

Commercial

• Set e-retailers yearly strategy, targets, and plans.
• Set distributors yearly strategy, targets, and plans.
• Ensure the quality of strategy implementation with retailers and distributors.
• Negotiate margin, promotions, and A&P.

Stock Management

• Decide on novelties forecast, relevancy, quantity.
• Responsible for sales forecast for each country and account.
• Monitoring sales performance vs forecast
• Working closely with supply chain

Retail Management

• Manage distributor and retailer relationship.
• Develop marketing strategy and animation calendar.
• Align with global visual merchandising team to create and execute units, podiums and launches.
• Responsible for BA training and educational needs
• Weekly follow ups on plans, sales, and target.

What you’ll need to succeed  

•   At least 7 years of experience, preference for a Beauty, Luxury or Retail industry 
• Regional experience is a must
• Arabic or French is a plus

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.