Head of Creative and Brand Marketing – Sol3mates

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing

The Head of Creative & Brand Marketing will develop & execute comprehensive brand
strategies, oversee creative direction and (digital) marketing, manage community
engagement, safeguard brand integrity, and drive brand awareness. This role also
includes influencer management, coordination with PR, and collaboration with the sneaker design team, ensuring the brand’s success across all touchpoints.

Responsibilities:
1. Brand strategy development & implementation:
○ Develop and execute comprehensive brand strategies
○ Translate brand strategy into actionable plans and roll them out
○ Conduct market research and competitive analysis to inform positioning

2. Creative direction & design oversight:
○ Oversee all visual and creative aspects of the brand, including product designs
○ Direct the design and tone of voice for all brand assets, ensuring consistency
○ Collaborate with sneaker designers to innovate and refine products

3. Digital marketing & campaign management:
○ Manage online marketing strategies and campaigns in collab with growth
marketer and general manager
○ Develop and execute creative (viral) marketing campaigns
○ Analyze (digital) marketing metrics to improve engagement

4. Community building & engagement:
○ Develop and implement strategies to build and engage the company’s
community both online and offline
○ Organize events and activities to foster community engagement

5. Influencer (KOL) & PR coordination:
○ Identify, evaluate, and select the right influencers to represent and promote
the brand
○ Maintain close contact with the public relations agency
○ Ensure PR strategies align with overall brand goals and messaging

6. Brand safeguarding & monitoring:
○ Safeguard the brand’s integrity and ensure consistency across all
touchpoints
○ Monitor the brand’s performance and make necessary adjustments to
strategies
○ Establish and track key performance indicators (KPIs) to measure success

7. Team Collaboration and reporting:
○ Manage and mentor the social media content creator and work closely with
the growth marketer
○ Foster a collaborative and innovative team environment
○ Provide regular updates on brand performance and marketing initiatives

What you’ll need to succeed  

● Entrepreneurial thinker with strategic vision
● Strong leadership and team management skills
● Creativity and innovation
● Expertise in digital marketing and brand management
● Excellent communication and collaboration skills
● Analytical and data-driven decision-making
● Knowledge of sneaker production and design processes
● Proficient in public speaking and networking abilities
● Experience in community building and engagement
● Proven track record in creating successful viral marketing campaigns
● Expertise in influencer (KOL) selection and management
● Strong design sensibility and ability to oversee tone of voice across all brand
assets
● Experience in coordinating with public relations agencies
Experience:
● Demonstrated experience in the sneaker or streetwear industry, having worked as
and/or with (sneaker) designer(s)
● Proven ability to define, implement creative direction, and grow brands in the
sneaker industry
● Ability to show examples of previous success stories in brand building and
marketing
Availability:
● Must be able to start early September

About SOL3MATES:
SOL3MATES is an innovative sneaker company dedicated to blending cutting-edge
design with unparalleled comfort and functionality. We pride ourselves on creating
sneakers that resonate with style-conscious consumers while maintaining high
performance standards. Our mission is to redefine the sneaker experience, building a
brand that stands out in the competitive market through creativity, quality, and
community engagement.

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.