Marketing Manager – Multibrand

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing  

The Marketing Manager will be responsible for different functions across 2 multibrand stores.  

• Overview
• Responsible for developing and implementing marketing strategies specifically aimed at driving sales and increasing brand visibility within the retail environment. Collaborating closely with retail teams, brands, and buying departments to create effective promotional campaigns and initiatives.

• Build 12-month calendar to support business growth across markets (UAE & Bahrain) including management of key brand budgets and activities
• Own brand launch calendar and brand partnerships (beauty & fashion) – coordinating across departments for the successful roll out of key campaigns
• Retail Marketing:
• Retail Strategy Development: Developing strategies to promote brands and launches effectively within retail stores and online.
• Promotional Campaigns: Planning and executing promotional campaigns, including in-store displays, promotions, and special offers to drive sales and increase product visibility based on business requirements.
• Partner Management: Building and maintaining strong relationships with malls, hotels, distributors, tourism/retail boards and other partners to ensure alignment with marketing and sales objectives & secure coverage through partnerships.
• Market Analysis: Conducting market research and analysis to identify opportunities for growth, understand consumer behavior, and track competitor activities within the market.
• Toolkits: Creating and providing training/educational toolkits to retail staff linked to promotions and campaigns to ensure consistent brand messaging.
• Performance Evaluation: Monitoring and evaluating the effectiveness of trade marketing initiatives, analyzing sales data, and KPIs to measure ROI and identify areas for improvement.
• Cross-Functional Collaboration: Collaborating with cross-functional teams, particularly Heads of Retail, buying and supply chain, to ensure alignment of trade marketing activities with overall business objectives.

• Partnerships
  • Main POC between Marketing and Beauty/Buying teams for all marketing needs to ensure smooth collaboration for all channels and functions.
  • Serve as lead on government agency partnerships, including DCT, Retail Abu Dhabi, and Miral…
  • Main contact for day-to-day needs and marketing collaboration for Yas Mall and Bahrain City Centre.
• Instore Experiences
• Ideate and secure engaging in-store experiences. Collaborate with store team on the ground to validate and give feedback on potential activities and experiences to ensure it matches with what our customers are looking for and enjoyCommunications & event management

• Management of PR agency to ensure growth of brand awareness for Tryano & Saks through PR activations and in-store/external events & PR/influencer activations
• Owner of internal communications (Chalhoub Group Internal News) calendar for Tryano and Saks, ensuring brand stay top of mind to employees.
• Lead for Marketing Internal News (within Tryano and Saks) to ensure teams stay updated on key campaigns, activations, and happenings.
• Build and oversee influencer engagement and strategy
• Project management
• Campaign Management
• Owner of all 360 marketing campaigns, including strategy development, ongoing support and management, rollout/execution, and post campaign results to support comprehensive calendar for both UAE and Bahrain markets. Ensure all teams and key identified leads are staying on track and hitting campaign milestones, delivering on tasks/responsibilities, and communicating to all necessary parties.

• Budget
  • Owner of content budget to ensure updated tracking for all key functions

What you’ll need to succeed  

•   6 – 8 years of experience in Marketing 
• Background in Luxury, Fashion or Beauty
• Proven record for management skills 
• Experience with Communications / PR and events
• Experience in Retail Marketing

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.