Marketing Manager – The Abaya Lab

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

About The Abaya Lab

The Abaya Lab is a dynamic startup transforming the modest fashion industry through innovative services and a cutting-edge SaaS platform. We offer on-demand tailoring solutions tailored for both businesses and individuals. Our mission is to empower modest fashion brands and consumers by delivering a seamless and customizable tailoring experience that fuses tradition with modern technology. By leveraging our extensive network and industry expertise, we enable brands to launch high-quality, customizable fashion collections with competitive turnaround times. Join us in shaping the future of fashion by making modesty modern, accessible, and personalized.

About the Role

The Marketing Manager will be responsible for driving The Abaya Lab’s growth in both the GCC and international markets. This role will focus on client acquisition through diverse and innovative marketing strategies, tailored to regional and global audiences. The ideal candidate will have a strong background in digital marketing, brand positioning, and strategic planning, with a proven ability to penetrate new markets and increase brand visibility.

Responsibilities

• Develop and execute marketing strategies to grow brand presence in GCC and international markets.
• Conduct market research to identify opportunities and trends in target regions.
• Design and implement client acquisition strategies tailored to different regions.
• Build partnerships with influencers, media outlets, and other brands to enhance visibility.
• Oversee the creation of marketing materials, ensuring consistent brand messaging.
• Monitor and analyze marketing campaign performance, using data to refine strategies.
• Collaborate with the sales team to align marketing strategies with sales goals.
• Manage external agencies and partners to execute marketing initiatives.
• Oversee and optimize the marketing budget, ensuring efficient resource allocation.

What you’ll need to succeed

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in marketing, with a focus on international and regional markets, particularly Saudi Arabia.
• Proven experience in client acquisition and implementing growth marketing strategies.
• Strong understanding of digital marketing channels, including social media, SEO, PPC, and content marketing.
• Experience working in a startup environment, with a flexible and adaptable approach to evolving business needs.
• Excellent communication and interpersonal skills, with the ability to tailor messaging for different cultural contexts.
• Experience in the fashion or retail industry is highly desirable.
• Arabic Speaker is preferred

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.