Senior Associate – Brand Marketing – Guess

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

What you’ll be doing  

Our Senior Marketing Executive is responsible for providing professional support in a wide range of marketing activities, working closely with Brand Executives, commercial and administrative teams. The job holder is also responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.

Key Responsibilities

• Organizational:
• Follow all relevant Division policies, processes and standard operating procedures so that work is carried out in a controlled and consistent manner
• Operational:
• Follow the day-to-day activities related to own job with minimal supervision to ensure continuity of work
• Escalate complex problems to the relevant person to ensure case/issue is closed efficiently and in timely a manner
• Marketing and Promotional Plans
• Be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, product development and research
• Assist in building marketing plan / calendar for the different chains/brands/ markets in close co-operation with the Department Manager and the brand’s marketing departments
• Handle the marketing plan forecast and the marketing plan orders
• Follow up closely on the plans’ implementation, schedule and activities in all concerned markets
• Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines
• Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager
• Work in coordination with commercial team and list objectives for main customers
• Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases
• Organise, attend events, and exhibitions
• Secure sponsorship to assist with the publicity and funding of marketing projects
• Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns
• Suppliers/Customer Relationship:
• Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager
• Communicate all required information about animation / visibility to the suppliers
• Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)
• Present the various marketing plans to the stores/ shop managers and ensure its proper implementation
• Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe
• Meet and discuss with local suppliers for all marketing bookings and animations
• Send the catalogues, new price lists and miscellaneous information to the customers
• Advertising and Promotional Activities:
• Define the media and PR plan by briefing the advertising agency
• Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase
• Splitting the media investments by product line and by media support to respect the brand’s media strategy and the total budget initially set by the Area Manager/ Department Manager
• Coordinate with advertising agencies and clients on media plans
• Prepare monthly updated report of expenses
• Liaise with the different department (regional marketing team, Euro RSCG) to build the latter
• Prepare monthly management report comparing the budget verses the stock
• Handle translation of all the documents
• Customer Data Base:
• Build, maintain and update good database (CRM) through consolidate information from shop floors
• Participate in relevant projects and community activities as and when needed

What you’ll need to succeed  

A Bachelor’s degree in Marketing or a similar principle

5 years experience in Brand Marketing out of which a minimum of 2 years should be with a fashion brand. 

At least 2 years’ experience in managing 360 degree marketing for a luxury or premium fashion brand.

Must have strong stakeholder management skills – Internal (Finance, Store, CRM, Promotions, Merchandising, VM) and external (Agency, Strategic Partners)

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.