Marketing Executive – Starbucks – UAE – Alshaya Group

• CRM Implementation and Maintenance:
• Assist in the implementation and ongoing maintenance of the CRM system, ensuring its optimal performance and alignment with business goals.
• Configure and manage CRM settings, workflows, and automations to streamline processes and enhance efficiency.
• Data Analysis and Reporting:
• Work with the data intelligence team to identify trends, patterns, and opportunities for improvement.
• Create reports and insights based on customer behavior, campaign performance, and key metrics.
• Campaign Management:
• Execute CRM campaigns across various channels to nurture leads, drive conversions, and foster customer loyalty.
• Collaborate with the marketing team to develop personalized and targeted campaign content.
• Track campaign performance and optimize strategies based on results.
• Partnerships:
• Support and create leads for relevant partners to the business.
• Work with the team to create a partners ecosystem beneficial for the customers.
• CRM Strategy:
• Contribute to the development and implementation of the overall CRM strategy.
• Identify opportunities for CRM system enhancements and process improvements.
• Loyalty Program Management:
• Support in managing the organization’s loyalty program, including points accrual, redemption, and tier management.
• Analyze loyalty program data to identify customer segments and tailor rewards accordingly.
• Execute strategies to increase customer engagement and participation in the loyalty program.

Job Details

Preferred Candidate