Head of XCM MENA (Head of Mass/Brand Marketing), MENA Marketing – Amazon MENA

DESCRIPTION

Head of XCM (Cross-Category Cross-Channel Marketing) Middle East and North Africa (MENA includes UAE, Saudi Arabic and Egypt), is responsible for developing and executing marketing plans to build brand Amazon in the region. The role is responsible for developing long term plans, conceptualizing and executing brand campaigns and managing marketing investments. We are seeking a leader who has ability to build brand creativity in the new age media and content world and have experience building technology consumer brand. The role requires strong functional understanding of brand building, media planning, communication development, insight mining and a leader who is customer obsessed, analytical and has a passion for driving innovative campaigns. Someone who has ability to bring data, insights and creativity together to deliver relevant campaigns.

This position is one of the key senior leaders of MENA Marketing organization, and manages teams of Communication Managers, Media and Investment Manager and Consumer Research.

The impact of this role is significant and broad, accounting for a large percentage of Amazon MENA customer funnel and business.

This role needs (must-have) someone with Arabic Language and functional experience of brand building in the region.

Key job responsibilities

Key job responsibilities

• Develop creatively bar raising cross-channel integrated campaigns (Online Video, Social, Influencers, Radio, OOH etc.) to elevate brand Amazon and its perceptions.

• Build network of strong creative agency and production partners to deliver insightful, localized and creatively bar raising campaigns.

• Effective and Efficient drive marketing investment strategy in partnership with Media agency.

• Hire and Scale external creative, research, and production agency partners.

• Hire and Develop a strong functional and leadership team.

• Build strong partnership with local and international leadership.

• Develop and execute research roadmap to guide marketing and business decision.

About the team

The role is part of the MENA+TR Marketing and Prime Organization reporting into the Director of Marketing & Prime. The role is peer to other senior marketing leaders of Automated Marketing, Prime Program, Lifecycle Marketing, Country Marketing etc. This role dotted line works closely with Emerging Countries and World Wide Marketing Team and locally with business team.

Job Details

Preferred Candidate