Cheif Marketing Officer – Black & Grey HR

Black & Grey HR is recruiting for a leading university focused on shaping world-class professionals and priding itself on academic excellence, fostered by a distinguished faculty. Our client is looking to hire an experienced and dynamic
<b>Chief Marketing Officer (CMO)</b> to lead the marketing team and drive the growth and visibility. The CMO will play a pivotal role in developing and executing a comprehensive marketing and branding strategy that aligns with the institution’s goals and values. 
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<b>Key Responsibilities:</b>
<b><br /></b>- Develop and implement a strategic marketing plan that promotes the institute’s programs, attracts students, and strengthens our brand presence.
<br />- Lead and manage a high-performing marketing team, providing guidance, setting clear objectives, and fostering a collaborative work environment.
<br />- Oversee all marketing initiatives, including digital marketing, content creation, social media, email marketing, SEO/SEM, branding, public relations and traditional advertising campaigns.
<br />- Analyze market trends, student demographics, and competitive landscapes to identify opportunities and threats, adapting strategies accordingly.
<br />- Collaborate with cross-functional teams to ensure marketing efforts are aligned with admissions, academic, and administrative departments.
<br />- Manage the marketing budget effectively and optimize spending for maximum ROI.
<br />- Establish and maintain relationships with media, industry partners, and other stakeholders to enhance the institute’s reputation.
<br />- Implement data-driven decision-making processes to evaluate the effectiveness of marketing campaigns, tracking KPIs, and making adjustments as necessary.
<br />- Stay updated on the latest marketing trends and emerging technologies to keep the institute at the forefront of educational marketing.
<br />- Drive the development and execution of branding and communication strategies, maintaining a consistent and compelling brand identity.
<br />- Manage crisis communications and reputation management, responding to issues proactively and professionally.
<br />- Foster a culture of creativity, innovation, and continuous improvement within the marketing department.
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<br />Requirements- Bachelor’s degree in Marketing, Business, or a related field. An MBA or advanced degree is a plus.
<br />- A minimum of 8 years of progressive experience in marketing, with at least 3 years in a leadership role within the education sector.
<br />- Proven track record in developing and executing successful marketing strategies, preferably in the field of education or a related industry.
<br />- Strong leadership and team management skills, with the ability to inspire and motivate a diverse team.
<br />- Excellent analytical and data-driven decision-making abilities.
<br />- Exceptional communication and negotiation skills, both written and verbal.
<br />- In-depth knowledge of digital marketing, content creation, and various marketing channels.
<br />- Proficiency in using marketing tools and software for data analysis, campaign management, and reporting.
<br />- Knowledge of the educational landscape in Dubai and the UAE is a significant advantage.
<br />- Strong understanding of cultural sensitivities and international marketing best practices.
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<br />Benefits- Attractive Salary + Benefits as per UAE labour law
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Job Details

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