Brand Manager – Ghezaa

• Develop and implement comprehensive brand strategies and marketing plans to achieve brand objectives, market share growth, and profitability targets.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy and positioning.
• Define and communicate the brand’s unique value proposition, brand essence, and brand identity, ensuring consistency across all marketing and communication touchpoints.
• Develop and execute innovative marketing campaigns, product launches, and promotional activities to enhance brand awareness, generate demand, and drive sales.
• Collaborate with cross-functional teams, including product development, sales, and supply chain, to ensure alignment and successful execution of brand initiatives.
• Monitor and analyze brand performance, market trends, and competitor activities, providing regular reports and recommendations to management.
• Manage the brand’s marketing budget effectively, ensuring optimal allocation of resources and tracking return on investment (ROI).
• Build and maintain strong relationships with external partners, including advertising agencies, media outlets, and key influencers, to maximize brand exposure and partnerships.
• Oversee the development of marketing collateral, packaging, and other brand assets, ensuring consistency with the brand guidelines and strategic objectives.
• Stay updated on industry trends, consumer preferences, and emerging marketing techniques to identify new opportunities and innovative approaches for brand growth.

Job Details

Preferred Candidate