Senior Marketing Executive (Mall)

Job Summary

Executing the most influential annual marketing and communication plans. Involved in developing marketing campaigns to promote a service, product, event or campaign.

Job Responsibilities 1

Principal Accountabilities – Manage online/offline acquisition activities and manage various online acquisition channels. – Develop social media activities and strategies to increase the brand awareness – Manage the relationship with partners, monitor the performance and control the marketing spending and ROI on partner side. – Identify and source new acquisition channels – Optimize all relevant acquisition journeys to ensure the ROI is being achieved – Set a different acquisition campaign on selected channels to increase the visibility – Manage sponsorship and related marketing efforts – Assist in other ad-hoc tasks as assigned by supervisor – Monitoring campaigns, pacing and optimization – Building your communication skills through strong relationships within the organisation and agency partners – Assist with one off tasks on an as-need basis – Build knowledge base including keeping current on the latest trends in the digital marketing domain – Conduct online research to find new digital advertising channels – Monitor and report all web traffic – Make all necessary updates to the company site, minimizing downtime – Repair any broken links and fix any reported bugs

Job Details

Preferred Candidate