Livestream Strategy Manager: – girardinsenguptaij

Job Description:

As the TikTok Livestream Manager, you will be responsible for planning, executing, and optimizing our live streaming activities on TikTok to enhance brand awareness and increase sales. You will lead a dynamic team and work closely with livestream partners, marketing teams, and other relevant departments to ensure the seamless execution and success of our Tiktok live streaming.

Key Responsibilities:

1. Live Streaming Strategy Development and Execution:

– Develop and implement a comprehensive TikTok live streaming strategy, including content creation, marketing promotion, and user engagement.

– Set and monitor live streaming goals, such as audience numbers, engagement rates, and sales results, and continuously analyze data to optimize performance.

2. Team Management and Coordination:

– Lead and manage the live streaming team, including hosts, agency partners, content planners, technical support, and other team members.

– Provide training and guidance to ensure team members possess the necessary skills and knowledge to perform their roles effectively.

3. Content Planning and Marketing Promotion:

– Develop and plan engaging live streaming content that aligns with the brand image and meets market demands.

– Collaborate with content creators and influencers to produce high-quality, engaging live streams.

– Utilize TikTok’s tools and features to maximize reach and engagement during live streams.

4. Performance Analysis and Reporting:

– Monitor live streaming performance metrics and provide regular reports on key performance indicators.

– Analyze audience feedback and engagement data to identify areas for improvement and implement changes accordingly.

Qualifications:

– Bachelor’s degree in Marketing, Communications, Media, or a related field.

– Proven experience in managing live streaming activities, preferably on TikTok or other social media platforms.

– Strong understanding of TikTok’s features, trends, and audience behavior.

– Excellent leadership, execution, communication, and organizational skills.

– Ability to work in a fast-paced environment and manage multiple projects simultaneously.

– Creative thinking and problem-solving skills.

– Proficiency in data analysis and performance reporting.

– Bi-lingual in English and Mandarin is preferred but not a must

Job Details

Preferred Candidate