Associate Director – PR & Communications – Al Futtaim Group

Overview of the role

The role will play a pivotal role in shaping and maintaining the public image of our AF Real-estate. The role holder will be responsible for developing and executing comprehensive PR campaigns, managing media relationships, and ensuring effective internal and external communication strategies.

What you will do

• Develop and implement comprehensive communication strategies aligned with the company’s overall goals and objectives.
• Ensure consistency in messaging across all communication channels.
• Cultivate and maintain positive relationships with key media outlets, journalists, and influencers.
• Proactively pitch and secure media coverage for company announcements and real estate projects.
• Plan and execute strategic PR campaigns to enhance the company’s visibility and reputation.Monitor and measure the success of PR initiatives, adjusting strategies as needed.
• Develop and implement crisis communication plans to effectively manage and mitigate potential issues.
• Oversee internal communication strategies to ensure consistent and transparent messaging within the organization.
• Coordinate with various departments to disseminate important information to employees.
• Lead the development of engaging and relevant content, including press releases, articles, blog posts, and other communication materials.
• Collaborate with the marketing team and the business leaders to align content with overall marketing strategies.
• Work closely with the events team to develop communication plans for company events and initiatives.
• Ensure effective communication before, during, and after events
• Monitor and manage the online and offline reputation of the company.
• Respond to inquiries, comments, and reviews in a timely and professional manner
• Collaborate with internal stakeholders, including executives, marketing, and sales teams, to align PR and communication strategies with business goals.
• Optimize spending on media relations activities, including press releases, media kits, and events, to maximize impact.
• Evaluate the cost-effectiveness of media placements and partnerships.
• Develop, justify, and manage the annual PR and communication budget.
• Allocate resources effectively to support various communication initiatives, campaigns, and events.
• Provide regular financial reports on PR and communication expenses, detailing budget versus actual spending and variances.
• Communicate financial performance and impact to relevant stakeholders, including executive leadership.

Job Details

Preferred Candidate