Social Media Expert – Bright Minds

Digital Marketing Expert (Social Media & PPC Campaign Management)

We are looking for a Digital Marketing Expert to join our team and take full ownership of everything related to social media management and digital marketing campaigns. If you’re a one-person powerhouse who can strategize, execute, and optimize digital marketing campaigns across multiple platforms, we want to hear from you!

Key Responsibilities:

• End-to-end management of Google Ads, Facebook Ads, and LinkedIn Ads campaigns (PPC)
• Strategy development, budgeting, offer creation, landing page setup, and ad copywriting
• Continuous tracking, analysis, and optimization of ad campaigns
• Lead generation and management, ensuring high-quality leads are captured
• Create graphic designs to create visually engaging ads
• Conduct in-depth competitor research to identify new marketing strategies
• Perform keyword research for high-converting keywords
• SEO work, including landing page optimization and tracking improvements
• Manage and implement tagging tools such as Google Tag Manager and Facebook Pixel
• Direct and shoot content for YouTube videos, Instagram, Facebook, podcasts, and ads

Key Performance Indicators (KPIs):

• Campaign Performance: CTR, Conversion Rate, CPC, ROAS
• Lead Generation: Number of leads, lead quality
• Ad Creativity: Engagement metrics, Ad Relevance Score, Quality Score
• Competitor Analysis: Identifying new strategies and ideas
• Innovation: Number of new marketing initiatives, creativity in messaging
• Keyword Research: Contributing to SEO improvements and ranking
• Team Collaboration: Effective teamwork with designers and SEO teams
• Continuous Learning: Staying up to date with new strategies and marketing channels

Job Details

Preferred Candidate