A Senior SEO Specialist plays a crucial role in enhancing a website’s visibility and driving organic traffic. This position involves developing and implementing advanced SEO strategies, conducting keyword research, optimizing on-page content, and analyzing website performance through analytics tools. Strong analytical skills, a deep understanding of search engine algorithms, and the ability to stay updated with industry trends are essential for success in this role.
Responsibilities:
SEO Strategy Development: Create and implement comprehensive SEO strategies to improve organic search rankings and drive traffic.
Keyword Research: Conduct in-depth keyword analysis to identify opportunities and optimize content accordingly.
On-Page Optimization: Optimize website elements such as meta tags, headings, and content to align with SEO best practices.
Technical SEO: Identify and resolve technical issues that affect search engine crawling and indexing, such as site speed, mobile-friendliness, and structured data.
Content Strategy: Collaborate with content teams to develop SEO-friendly content that meets user intent and engages the target audience.
Performance Analysis: Use tools like Google Analytics, SEMrush, or Ahrefs to monitor performance metrics and generate reports on SEO effectiveness.
Competitor Analysis: Analyze competitor strategies and industry trends to inform SEO tactics and identify growth opportunities.
Link Building: Develop and execute effective link-building strategies to enhance domain authority and search rankings.
Training and Mentoring: Provide guidance and support to junior SEO team members and cross-functional teams on SEO best practices.
Stay Updated: Keep abreast of the latest SEO trends, algorithm updates, and industry changes to continuously refine strategies.
Events Tracking: ability to track all events on a website using GTM
Job Details
| Posted Date: | 2024-10-17 |
| Job Location: | Kuwait – Al Farawaniyah |
| Job Role: | Marketing and PR |
| Company Industry: | Marketing; Advertising |
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