Design & Content Specialist | Retail | Marks & Spencer | UAE (AE)

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<p><b>Job Requisition ID: </b>164444 </p>

<p>Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. </p>

<p>By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.</p>
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<p style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><b><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Overview of the role:</span></b></span></span></p>

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<p><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>As a Digital Design &amp; Content Executive at M&amp;S, you’ll play a pivotal role in enhancing our online presence by leveraging your design skills to create captivating content that resonates with our Asian customer base. Your expertise in tools like Illustrator and Photoshop will be essential in shaping our digital materials, ensuring that our website, promotions, and campaigns are visually striking and aligned with our brand identity</span></span></span></p>

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<p style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><b><span style=”font-family:&#39;Calibri&#39;, sans-serif”>What you will do: -</span></b></span></span></p>

<p style=”text-align:justify”><span style=”font-size:12.0pt”><span><span style=”font-family:&#39;Times New Roman&#39;, serif”><u><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Description of Accountability:</span></u><b> </b></span></span></span></p>

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<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Site Monthly Refresh &amp; Promotions – Asia: </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Artwork Creation: Utilize Illustrator and Photoshop to design promotional artwork that reflects our brand while appealing to local aesthetics and preferences. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Content Planning: Collaborate with Digital Merchandisers to devise visually compelling content strategies tailored for the Asian market, incorporating local trends and cultural insights. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Timelines: Develop and manage timelines for content launches to ensure timely delivery and alignment with promotional schedules. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Imagery Sourcing: Identify and source culturally relevant imagery that engages our Asian audience, utilizing design principles to enhance visual storytelling. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Content Sheet Confirmation: Confirm design and content strategies with cross-functional teams to ensure a cohesive brand message. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Translations: Oversee content translations, ensuring they are culturally relevant and visually integrated into the designs. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Image Management: Download, edit, and resize images in Photoshop to meet our branding requirements, maintaining high-quality visuals. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>KIBO Staging: Upload resized images to KIBO staging, ensuring they are optimized for the site and enhance user experience. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Sign-off and Go Live: Coordinate with all teams for final approvals, ensuring that all content and designs go live seamlessly. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Automatic Content Upload: Manage uploads for automatically scheduled content, including navigation elements, ensuring consistent design across the platform.</span></span></span></li>
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<p><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>SEO Blog Post: </span></span></span></p>

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<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Content Creation: Adapt existing blog content to suit the preferences of our Asian audience, enhancing engagement through visually appealing layouts. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Product Integration: Curate and select images that complement the blog’s themes, using design techniques to highlight featured products. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Page Building: Construct visually engaging template pages tailored for various Asian markets, utilizing design best practices. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Landing Page Addition: Add blog posts to the “Inspire Me” landing page, enhancing visual appeal to promote visibility</span></span></span></li>
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<p><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>SEO PLP Copy: </span></span></span></p>

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<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Keyword Research: Conduct research focused on Asian market trends and keywords, integrating design elements that support SEO efforts.</span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Copy Adaptation: Adapt copy to reflect local language and cultural nuances while maintaining visual consistency. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Keyword Optimization: Ensure all content is optimized for search engines, enhancing visibility with a strong design component. </span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>KIBO Integration: Integrate optimized content into KIBO, ensuring visually cohesive presentation.</span></span></span></li>
</ul>

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<p><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>PPC (Pay-Per-Click): </span></span></span></p>

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<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Campaign Artwork: Design eye-catching draft artwork for campaigns aimed at the Asian market using Illustrator and Photoshop, adapting sizes as needed for PPC platforms.</span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Image Sourcing: Source images that align with campaign themes, ensuring they are compelling and visually engaging.</span></span></span></li>
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<p style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><b><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Required Skills to be successful:</span></b></span></span></p>

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<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Excellent English skills (speaking, writing, and reading). Chinese would be advantage.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span><span style=”font-family:&#39;Calibri&#39;, sans-serif”><span style=”color:black”>Accuracy</span></span></span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span><span style=”font-family:&#39;Calibri&#39;, sans-serif”><span style=”color:black”>Consistency</span></span></span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Solid understanding of marketing, media and technology.</span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Have the ability to communicate clearly and effectively.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Ability to succeed in a multi-cultural environment.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>High level of initiative, problem solving and decision-making ability.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Target oriented and drive to exceed demanding challenges.</span></span></span></li>
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<p style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><b><span style=”font-family:&#39;Calibri&#39;, sans-serif”>What equips you for the role:</span></b></span></span></p>

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<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Bachelor’s degree in Marketing, Communications, Design, or a related field. </span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Proven experience in digital content creation with a strong emphasis on design.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Proficiency in Illustrator and Photoshop, with a strong portfolio showcasing design skills.</span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Strong attention to detail and an eye for aesthetics. </span></span></span></li>
<li style=”text-align:justify”><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Excellent communication and collaboration skills, particularly in multicultural environments</span></span></span></li>
<li><span style=”font-size:12.0pt”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>5+ years of experience in </span><span style=”font-family:&#39;Calibri&#39;, sans-serif”>digital content creation with a strong emphasis on design</span></span></span></li>
<li class=”paragraph”><span style=”font-size:12.0pt”><span style=”vertical-align:baseline”><span style=”font-family:&#39;Times New Roman&#39;, serif”><span style=”font-family:&#39;Calibri&#39;, sans-serif”>Excellent communication and interpersonal skills.</span> </span></span></span></li>
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