CONTENT MARKETING MANAGER – HAB Headoffice

Responsibilities:

 

·      Design and implement a comprehensive content marketing strategy aligned with business goals.

·      Conduct audience research to tailor content to target demographics.

·      Produce high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports and web copy

·      Produce a high-quality, engaging multimedia content (web copy, videos, social media posts, images, infographics, presentation content, newsletters, product descriptions, blogs etc.)

·      Build and manage content calendars, written guidelines and ensure timely publication.

·      Optimize content for search engines (SEO) to improve rankings and traffic.

·      Serve as an exemplary writer, consistent with our company’s tone and mission. You write clean, concise, well-polished copy

·      Edit content produced by the team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing

·      Continuously measure and analyze content performance metrics (traffic, engagement, conversion). Create reports leveraging Google Analytics, and report to stakeholder.

·      Build and maintain editorial calendar and written guidelines

·      Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar

·      Work closely with cross-functional teams (e.g., sales, product, design) to ensure articulate consistency and alignment.

·      Interact with content specialists, graphic designers and internal team members to create and review all content & ensure consistent message

·      Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization

·      Management of all creative resources including designers, writers, and other agency personnel

·      Research and write content for websites, blogs, newsletters, and social media.

·      Optimise content for search engines and user engagement.

·      Collaborate with marketing/Sales and design teams for content alignment.

·      Edit and proofread content for grammar, style, and accuracy.

·      Stay updated on content marketing trends and techniques.

·      Develops and delivers high-quality content, such as text, images, and videos, to support the project’s goals.

·      Oversee all written content, from product descriptions to blog posts and newsletters.

·      Manage all external creative resources including writers, designers, and agencies.

·      Maintain a consistent brand voice across all content channels.

·      Ensure all content compliance with company guidelines and standards.

·      Develop and execute content marketing campaigns to support product launches, events, and promotions.

·      Monitor and adjust campaigns based on performance data and report feedback to stakeholders.

·      Create and develop, both process and training documentation

 Location: Jeddah, Kingdom of Saudi Arabia

Job Details

Preferred Candidate