Digital & PR Marketing Executive | Retail | Fashion

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Job Requisition ID: 165640

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

You will work under the supervision of the Sr Marketing Manager of fashion and will manage the full marketing strategy and its execution of your designated brands across the GCC.

What you will do:-

Description of Accountability:

Marketing Strategy

<ul>
<li>Define the marketing strategy and activation plan for your brands across each region</li>
<li>Understand brand guidelines and objectives to drive in the GCC market</li>
<li>Liaise and work with your brand’s HQ on the full year marketing strategy and its execution ensuring a good flow of communication, continuous alignment, good organization and excellent execution</li>
<li>Define all campaign objectives, assess results, and share findings and feedback to our internal team and brand HQs</li>
<li>Manage creative briefs, development, and execution of all your brand activations with our partner agencies in collaboration with our brand HQs</li>
</ul>

Coordinate all in-store and mall activations with key stakeholders and ensure all deliverables are met and elements are supplied on time

<ul>
<li>Coordinate with key stakeholders our promotional calendar including our Al Futtaim Blue Rewards offers</li>
<li>Build and manage your brand’s budget, ensuring close monitoring of all expenses and ensure you stay within the allocated budgets</li>
<li>Manage quarterly competitive reviews regarding collections, pricing, marketing/digital activities, or any new noteworthy initiatives.</li>
<li>Ensure all campaign details are shared internally within the fashion division on a regular basis as well as campaign results.</li>
<li>Manage all purchase orders for all our activities and update budget tracker accordingly</li>
</ul>

Digital

<ul>
<li>Define and drive our paid and earned digital strategy working closely with your brand’s HQ team, our performance marketing team, and our local agencies</li>
<li>Develop regional digital campaigns including content strategy, its conceptualization, coordination with our agencies, shoot production, and content delivery</li>
<li>In line with brand guidelines, localise campaigns and communication to connect with GCC demographic</li>
<li>Share detailed and well-organized briefs with our agencies and brand HQs for an efficient flow of work and communication</li>
<li>Work closely with our e-commerce team to drive brand awareness and traffic to our websites</li>
<li>Ensure digital budget is outlined and well managed for each campaign</li>
<li>Share campaign results and digital performance based on pre-set objectives internally and with our brand HQ teams regularly</li>
</ul>

PR and Events

<ul>
<li>Assist our agencies with all PR management, borrowings for influencer campaigns, and gifting creations</li>
<li>Facilitate the process of providing relevant loan products to journalists for media coverage with proper documentations of item details in coordination with store</li>
<li>Manage all brand events with agencies supporting the every step of the event development process and execution in a timely and organized manner</li>
<li>Share recaps internally and with our brand HQs following each event to showcase an overview of the event and its digital impact</li>
</ul>

Required Skills to be successful:-

<ul>
<li>Digital & PR experience a must</li>
<li>Must be organized, thorough, with a great ability to multi-task</li>
<li>Be flexible, collaborative, and organized</li>
<li>Have a great analytical and strategic mindset and be able to draw conclusions and share recommendations</li>
<li>Demonstrate creativity and outside the box thinking</li>
<li>Have a great knowledge of the market and competitive landscape to influence</li>
<li>Be proactive, efficient and know how to multi-task</li>
<li>Be solution oriented</li>
<li>Strong oral & communication skills in English – Arabic is a plus</li>
</ul>

What equips you for the role:

<ul>
<li>Must have a minimum of 4-5 years’ experience in digital marketing & PR marketing.</li>
<li>University Degree/ Masters preferred.</li>
<li>Management and people development experience</li>
<li>Data and Analytics experience and knowledge of how to determine trends from Data</li>
<li>SAP or similar experience</li>
<li>High level of MS Office</li>
<li>Excellent data and trend analysis skills.</li>
</ul>

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Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

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