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The Digital Marketing Analyst will play a critical role in driving data-driven decision-making within the corporate marketing team. This individual will be responsible for analyzing digital marketing performance across all online channels, identifying trends, and providing actionable insights to optimize marketing strategies. The position requires a detail-oriented professional with strong analytical skills and a deep understanding of the digital marketing landscape, particularly in the hospitality industry.

Performance Analysis & Reporting

• Monitor and analyze the performance of corporate and property-level digital marketing campaigns (SEO, SEM, social media, email marketing, programmatic, display, etc.).
• Utilize web analytics tools to measure and adjust campaigns to ensure optimal performance.
• Report on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Generate weekly, monthly, and quarterly performance reports that provide a clear view of campaign effectiveness.
• Prepare regular reports on key metrics, campaign performance, and ROI, presenting findings to the executive team.
• Report on budget usage, making recommendations for reallocation if needed to maximize ROI.
• Present insights and actionable recommendations to senior team members to drive strategic decisions.

Data Collection & Management

• Collaborate with internal teams (e.g., IT, Revenue Management, Sales) to ensure accurate data collection and integration from multiple sources, such as CRM, PMS, and marketing automation platforms.
• Manage and refine tagging and tracking mechanisms (Google Analytics, Google Tag Manager, etc.) to ensure comprehensive data capture.

Campaign Optimization

• Conduct keyword research, audience targeting, and budget allocation to maximize campaign impact.
• Conduct A/B testing and multivariate experiments to identify opportunities for campaign optimization.
• Provide actionable recommendations to improve digital marketing performance across all channels.
• Identify and troubleshoot underperforming campaigns and recommend adjustments to targeting, content, or budget allocation.

Competitive & Industry Analysis

• Conduct market research and competitor analysis to identify opportunities for growth and innovation.
• Perform competitive benchmarking and market analysis to understand trends and shifts in the hospitality industry.
• Monitor competitor digital marketing strategies and identify opportunities for differentiation.

Collaboration & Training

• Partner with property-level marketing teams to share insights, best practices, and actionable recommendations.
• Train marketing teams on analytical tools, data interpretation, and reporting practices.

Technology & Tools

• Stay up to date with the latest trends and best practices in digital marketing and the hospitality industry.
• Stay updated on the latest digital marketing analytics tools and platforms, and recommend adoption as needed.
• Maintain expertise in tools such as Google Analytics, Tableau, Power BI, SEMrush, Hootsuite, and other relevant platforms.

Job Details

Preferred Candidate

We are currently seeking for passionate and dynamic Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

The Marketing Coordinator is responsible for providing comprehensive administrative and operational support to the Corporate Marketing team. This includes assisting in the day-to-day operations, managing correspondence and follow-ups, and ensuring efficient communication internally and externally. The role also supports the execution of marketing campaigns, content coordination, and maintaining organized systems to enhance the effectiveness of the Marketing department.

Administrative Support

• Maintain an effective filing system for correspondence, press materials, databases, and other marketing resources.
• Organize and systematize hard and digital files to ensure easy data access and prevent data loss.
• Draft, proofread, and distribute correspondence to meet corporate marketing standards.
• Handle incoming and outgoing mail, email, and telephone calls, ensuring professional and prompt responses.
• Prepare and maintain attendance sheets, schedules, purchase requests, and internal forms for documentation purposes.

Marketing Coordination

• Assist the Corporate Director Brand Marketing in creating and following up on marketing materials, collateral, and project briefs for agencies and vendors.
• Coordinate with advertising agencies, designers, and printers to ensure timely delivery of marketing assets.
• Gather and organize press clippings, creating effective filing and distribution systems for internal and external use.

Communication & Collaboration

• Act as a liaison between corporate marketing and property-level teams to ensure smooth communication and information sharing.
• Coordinate inter-departmental tasks, meetings, and follow-ups to ensure alignment on marketing campaigns and initiatives.
• Handle inquiries and maintain a trace system for all correspondence, ensuring responses within 24 hours.
• Assist in the preparation and distribution of weekly and monthly reports for the Marketing team.

Project & Campaign Support

• Support the planning, execution, and monitoring of marketing campaigns, ensuring all materials are delivered on time and meet quality standards.
• Organize photoshoots, events, and other activities to support the Marketing team.
• Collaborate with the Digital Marketing team to coordinate content creation for online platforms.

Team Support & Logistics

• Monitor office supplies, initiate requisitions, and ensure the department is well-stocked with promotional materials and tools.
• Schedule and attend team meetings, preparing minutes and documentation as needed.
• Ensure all equipment and office systems function effectively, reporting issues to IT when necessary.

Compliance & Safety

• Participate in training and development programs as recommended by senior management.

Job Details

Preferred Candidate

We are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

As a Marketing & Communications Executive you are responsible for assisting the E-Commerce Manager in the effective implementation of marketing and promotional strategies for the positioning of the hotel as highly desirable to its identified target markets and within the parameters set by Rotana. In addition you are responsible to assist in the day-to-day operation of the department, whereby your role will include key responsibilities such as:

• Maintain and implement an effective filing and administrative system for all matters related to the department
• Identify and maintain a comprehensive database of customers, sponsors, media and any other potential client base for effective and targeted communication
• Formulate all correspondence related to the client base, media, sponsorship proposals, letters of thanks and appreciation and any other required business correspondence
• Assist in maintaining an effective and updated file of the company’s press kit, biographies, developments and photography
• Handle all dissemination of information to the media and to maintain an effective working relationship with all members of target media, electronic and print, local, national and international to encourage and maximize coverage of all events and promotions
• Assist in hosting members of the media, strategic partners and clients at functions and events whenever required
• Assist with the production of all promotional material, including gathering of supporting data and collateral and briefing the advertising agencies and/or printers
• Assist in establishing effective relations with agencies to devise and maximize publicity materials (printed collaterals, radio campaigns, advertising, etc.)
• Assist in managing the online content and imagery of Rotana and the property on rotana.com and in other publications, e.g. within the Intranet
• Monitor all media releases for Rotana, its properties and for the competition
• Assist in managing effective direct marketing campaigns to identified target markets using either surface or electronic mailing means

Job Details

Preferred Candidate

We are currently seeking for passionate and dynamic guest focused Marketing & Communication professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

As a Marketing Executive you are responsible to assist the Marketing & Communication Team in the organization of events and seeking related sponsorship to cover all expenses while bringing revenue to the hotel, whereby your role will include key responsibilities such as:

• Assist in maintaining and implementing an effective filing and administrative system for all matters related to sponsorship and event organization
• Identify and maintain a general database of potential sponsors for all events and target specific ones related to each event separately
• Negotiate and handle with potential sponsors and ultimately close advantageous arrangements
• Socialize and meet with potential sponsors and clients
• Formulate all correspondence related to the sponsorship proposals, negotiations and others
• Assist in handling events with the concerned departments within the hotel to make sure that all branding for sponsors is as agreed in contracts
• Assist in maintaining an effective working relationship with all members of target media, electronic and print, local, national and international in order to encourage and maximize coverage of all events and promotions
• Host members of the media, strategic partners and top clients at property’s functions / events
• Assist in the production of all promotional material, including gathering of supporting data and collateral material
• Take photographs of all internal functions, banquet and conference functions and VIP’s

Job Details

Preferred Candidate