Content Strategy Development: Collaborate with the marketing team to develop and execute content strategies that align with overall brand goals.
Content Creation: Produce a wide variety of content types including blog posts, articles, social media posts, video scripts, infographics, and more.
Brand Consistency: Ensure that all content maintains a consistent tone, style, and messaging across platforms.
Multimedia Production: Work with designers, videographers, and photographers to create visually compelling content that supports written copy.
SEO Optimization: Conduct keyword research and integrate SEO best practices to maximize the reach of content.
Audience Engagement: Monitor engagement metrics and adjust content strategies to improve audience interaction and retention.
Content Calendar Management: Develop and maintain a content calendar that aligns with product launches, campaigns, and seasonal events.
Team Collaboration: Work closely with other departments such as marketing, sales, and product teams to ensure content supports wider business objectives.
Leadership: Mentor junior content creators, providing feedback and guidance to foster growth.
For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.
Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.
Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.
To keep the innovation journey going, the Group has set up “The Greenhouse”, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.
What you’ll be doing
We are seeking an intern with a strong interest in analytics, research, and strategy, who is eager to develop their career in innovation, strategy, or consulting. This role offers a hands-on opportunity to work in a dynamic startup environment supported by one of the region’s most respected family businesses. The intern will be involved in strategic projects, ranging from digital innovation initiatives to client activations, and will also contribute to the management of our Future Club, a community of business leaders.
Key Responsibilities:
As an intern, you will work closely with the team on analytics-driven projects and strategic initiatives aimed at driving innovation and growth for our clients.
You will assist in managing and engaging with the Future Club, a platform for business leaders to explore future trends and solutions.
The role also involves conducting research and providing insights to support various digital innovation projects.
In addition, you will contribute to the creation of content and reports that capture project outcomes, workshops, and key client activities.
You will play an active role in the planning and execution of events and workshops, offering both analytical and creative input.
What you’ll need to succeed:
The ideal candidate is currently enrolled in or has recently graduated with a degree in Business, Economics, Data Analytics, Innovation, or a related field.
A strong interest in analytics, research, and innovation, combined with a strategic mindset, is essential.
The role requires excellent problem-solving and analytical skills, along with the ability to work both independently and as part of a team.
Familiarity with AI tools is preferred.
Strong organizational skills and the ability to manage multiple projects at once are also necessary.
Knowledge of Arabic is a plus.
Benefits:
This internship provides valuable practical experience in analytics, research, and strategy, within a fast-paced and innovative environment. You will work alongside experienced professionals and gain exposure to high-level innovation projects with leading clients. This role offers the chance to expand your professional network by connecting with senior business leaders and innovators, and to contribute directly to impactful projects shaping the future of business.
What we can offer you
With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.
We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.
We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.
<p>Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world’s most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. </p>
<p>By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day</p>
<p> </p>
<p><b>Overview of the role:</b></p>
<p>We are seeking a dynamic professional to spearhead the development of brand equity for emerging electric vehicle automotive brands managed by Al-Futtaim in the UAE and KSA. This role involves overseeing brand building efforts for Polestar in the UAE and BYD in both the UAE and KSA, with a particular focus on steering and supporting BYD’s presence in the KSA market. The role aims to elevate brand awareness and consumer consideration for these new EV brands from their current low or non-existent levels. The primary focus is on driving rapid growth through digital-first strategies, PR & Media relations, Social Media engagement, customer-centric marketing campaigns, and both online and offline activations and events. The overarching performance target is to strengthen the top-of-funnel engagement, ensuring an exemplary customer experience across all brand touchpoints leading up to the point of sale, encompassing new, used, fleet, and aftersales vehicles.</p>
<p> </p>
<p><b>What you will do:</b></p>
<p><u>Marketing Strategy</u></p>
<ul>
<li>Establish and grow all new EV brands in UAE / KSA and driving brand awareness, consideration, and relevance amongst the target audiences.</li>
<li>Drive market share growth through development of brand equity and improved customer loyalty</li>
<li>Develop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication</li>
<li>The main liaison with the EV principals, collaborating with their global marketing teams to understand the global and regional strategic initiatives.</li>
<li>Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim, through close collaboration and communication.</li>
<li>Drive digital-first, consumer centric approach across all aspects of the business together with global team</li>
</ul>
<p> </p>
<p><u>Activation, Campaigns & Social Media</u></p>
<ul>
<li>Create data driven campaign planning processes for all brands in UAE / KSA</li>
<li>Manage and coordinate external agency partners</li>
<li>Lead, activate & execute consumer communications across all channels</li>
<li>Oversee social media, and community management channels</li>
<li>Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms. </li>
<li>Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement</li>
<li>Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)</li>
<li>Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry</li>
</ul>
<p> </p>
<p><u>Customer Experience</u></p>
<ul>
<li>Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets</li>
<li>Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.</li>
</ul>
<p> </p>
<p><u>PR & Media Relations</u></p>
<ul>
<li>Develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives.</li>
<li>Oversee all PR and media relations activities, including media outreach, press releases and media interviews. </li>
<li>Lead the creation of compelling PR campaigns and initiatives to promote product launches, corporate announcements, and key messages. </li>
</ul>
<p> </p>
<p><u>Team Management</u></p>
<ul>
<li>Create a high growth mindset team</li>
<li>Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning. </li>
<li>Lead a lean and effective Marketing structure & team</li>
<li>Drive performance of Marketing team through measurable KPIs</li>
<li>Ensure 100% compliance with Standard Operating Procedures </li>
<li>Drive Al-Futtaim Values in workplace.</li>
</ul>
<p> </p>
<p><b>Required Skills to be successful:</b></p>
<ul>
<li>Minimum of 15 years’ experience in the automotive industry, with a preference for experience in electric vehicles (EVs).</li>
<li>Extensive experience in branding, CRM, digital marketing, public relations (PR), social media, and events management.</li>
<li>Strong experience and established relationships with marketing agencies.</li>
<li>Previous experience in high-growth businesses and start-ups is highly preferable.</li>
</ul>
<p><br>
<b>About the Team:</b></p>
<p>You will be reporting to the Managing Director – Elctric Mobility</p>
<p> </p>
<p><b>What equips you for the role:</b></p>
<ul>
<li>A university degree is preferred in Business, Marketing. MBA from a globally recognized business school is highly preferable</li>
<li>15 years+ experience in brand, marketing, and product – ideally within the Automotive/ Mobility industry</li>
<li>Brand expert with experience in building brand equity particularly in new markets with new high value products</li>
<li>Previous experience in high-growth businesses and start-ups is highly preferable </li>
<li>Experience delivering strategies with high Customer Centric approach that are customer relationship driven and has developed effective customer relationship and community management program. </li>
<li>Extensive experience of digital-first marketing strategies</li>
<li>Strategic and structured business, sales & marketing understanding – long term and short term</li>
<li>Clear strategic thinking, and ability to create buy-in and influence at a senior level through formalized proposals and business cases.</li>
<li>Strong generalist marketing and CRM capability </li>
<li>Product Planning, Pricing, B2C and B2B sales, Advertising offline and online</li>
<li>Strong communication skills with customers, internal stakeholders, and members of the retail team.</li>
<li>Ability to lead and motivate others through strong leadership skills, whether through direct line management or via a matrix setup.</li>
<li>Excellent analytical and agile project management skills</li>
<li>Oriented, totally customer centric, ability to manage multiple stakeholders.</li>
</ul>
<p><b>About Al-Futtaim Automotive</b><br>
A major division of the UAE-based Al-Futtaim Group of companies, <b>Al-Futtaim Automotive</b> is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.<br>
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.<br>
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers – right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. <br>
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.<br>
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. <b>This is Al-Futtaim Automotive and we empower talent to move forward.</b></p>
We are seeking a creative Senior Digital Marketing Officer to enhance our online presence and support the growth of our medical health services and staffing solutions. This role will develop and execute digital marketing strategies that increase brand awareness, engage target audiences, and drive lead generation.
Job Responsibilities:
Plan, implement, and monitor digital marketing campaigns across platforms (social media, email, SEO, and PPC) to promote our services, with a special focus on paramedic solutions.
Develop and implement comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.
Create engaging content (blogs, posts, newsletters) that resonates with target audiences in the healthcare and staffing sectors.
Analyze and report on performance metrics to assess the effectiveness of campaigns and optimize strategies.
Collaborate with cross-functional teams to create compelling content that resonates with our target audience.
Stay current with industry trends and emerging digital marketing technologies to keep our strategies innovative.
Manage the digital marketing budget and allocate resources effectively.
Lead and mentor the digital marketing team, providing guidance and support in their professional development.
SocialT is a boutique digital marketing agency based in Dubai, specializing in creating engaging and results-driven social media strategies. We pride ourselves on building brand stories that resonate and drive impactful results.
Job Description:
We are looking for a creative and results-oriented Social Media Marketing Specialist with expertise in paid ads to join our team in Dubai. In this role, you will be responsible for developing, implementing, and optimizing both organic and paid social media strategies for our diverse portfolio of clients.
Responsibilities:
• Develop and execute comprehensive social media strategies, focusing on both organic growth and paid campaigns.
• Create, curate, and manage engaging content across multiple social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Plan, launch, and optimize paid social media ad campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, TikTok Ads, etc.) to achieve business goals.
• Monitor and analyze campaign performance metrics, generating insights and creating monthly reports to track success and suggest improvements.
• Engage with audiences, build brand awareness, and drive meaningful interactions across all social channels.
• Collaborate with the design team to produce visually appealing and engaging ad creatives.
• Stay up-to-date with industry trends, platform algorithms, and new features to continuously refine and improve strategies.
• Develop and manage ad budgets effectively, ensuring a high return on ad spend (ROAS).
• Monitor and respond to comments, messages, and feedback promptly and professionally.
What We Offer:
• Competitive salary package.
• A dynamic work environment.
• The opportunity to work on exciting projects and with diverse clients.
• Flexible working hours and possible remote work options.
If you are passionate about social media, have a flair for paid advertising, and are ready to make an impact, we would love to hear from you!
