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DESCRIPTION

Head of XCM (Cross-Category Cross-Channel Marketing) Middle East and North Africa (MENA includes UAE, Saudi Arabic and Egypt), is responsible for developing and executing marketing plans to build brand Amazon in the region. The role is responsible for developing long term plans, conceptualizing and executing brand campaigns and managing marketing investments. We are seeking a leader who has ability to build brand creativity in the new age media and content world and have experience building technology consumer brand. The role requires strong functional understanding of brand building, media planning, communication development, insight mining and a leader who is customer obsessed, analytical and has a passion for driving innovative campaigns. Someone who has ability to bring data, insights and creativity together to deliver relevant campaigns.

This position is one of the key senior leaders of MENA Marketing organization, and manages teams of Communication Managers, Media and Investment Manager and Consumer Research.

The impact of this role is significant and broad, accounting for a large percentage of Amazon MENA customer funnel and business.

This role needs (must-have) someone with Arabic Language and functional experience of brand building in the region.

Key job responsibilities

Key job responsibilities

• Develop creatively bar raising cross-channel integrated campaigns (Online Video, Social, Influencers, Radio, OOH etc.) to elevate brand Amazon and its perceptions.

• Build network of strong creative agency and production partners to deliver insightful, localized and creatively bar raising campaigns.

• Effective and Efficient drive marketing investment strategy in partnership with Media agency.

• Hire and Scale external creative, research, and production agency partners.

• Hire and Develop a strong functional and leadership team.

• Build strong partnership with local and international leadership.

• Develop and execute research roadmap to guide marketing and business decision.

About the team

The role is part of the MENA+TR Marketing and Prime Organization reporting into the Director of Marketing & Prime. The role is peer to other senior marketing leaders of Automated Marketing, Prime Program, Lifecycle Marketing, Country Marketing etc. This role dotted line works closely with Emerging Countries and World Wide Marketing Team and locally with business team.

Job Details

Preferred Candidate

Overview of the role:

We are seeking a dynamic professional to spearhead the development of brand equity for emerging electric vehicle automotive brands managed by Al-Futtaim in the UAE and KSA. This role involves overseeing brand building efforts for Polestar in the UAE and BYD in both the UAE and KSA, with a particular focus on steering and supporting BYD’s presence in the KSA market. The role aims to elevate brand awareness and consumer consideration for these new EV brands from their current low or non-existent levels. The primary focus is on driving rapid growth through digital-first strategies, PR & Media relations, Social Media engagement, customer-centric marketing campaigns, and both online and offline activations and events. The overarching performance target is to strengthen the top-of-funnel engagement, ensuring an exemplary customer experience across all brand touchpoints leading up to the point of sale, encompassing new, used, fleet, and aftersales vehicles.

 

What you will do:

Marketing Strategy

• Establish and grow all new EV brands in UAE / KSA and driving brand awareness, consideration, and relevance amongst the target audiences.
• Drive market share growth through development of brand equity and improved customer loyalty
• Develop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communication
• The main liaison with the EV principals, collaborating with their global marketing teams to understand the global and regional strategic initiatives.
• Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim, through close collaboration and communication.
• Drive digital-first, consumer centric approach across all aspects of the business together with global team

 

Activation, Campaigns & Social Media

• Create data driven campaign planning processes for all brands in UAE / KSA
• Manage and coordinate external agency partners
• Lead, activate & execute consumer communications across all channels
• Oversee social media, and community management channels
• Develop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms. 
• Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvement
• Responsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)
• Explore and implement best in class practices from our partner OEM in other markets, as well as across the industry

 

Customer Experience

• Deliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assets
• Improving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.

 

PR & Media Relations

• Develop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives.
• Oversee all PR and media relations activities, including media outreach, press releases and media interviews. 
• Lead the creation of compelling PR campaigns and initiatives to promote product launches, corporate announcements, and key messages. 

 

Team Management

• Create a high growth mindset team
• Drive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning. 
• Lead a lean and effective Marketing structure & team
• Drive performance of Marketing team through measurable KPIs
• Ensure 100% compliance with Standard Operating Procedures 
• Drive Al-Futtaim Values in workplace.
•  Evaluating and optimizing marketing strategies.

Job Details

Preferred Candidate

• Retrieval of equipment for maintenance/repair and delivery of new/repaired equipment.
• Follow all the norms and points per the Information Technology Infrastructure Library for a fluent management process.
• Contribute to the installation of hardware components and activities like bug fixes and updates.
• Helping clients and consumers in evaluating the extent of a specific problem to offer useful solutions.

Job Details

Preferred Candidate

Objectives of this role

• Represent the company effectively by developing comprehensive knowledge of its offerings
• Maximise sales performance through strong relationships with clients and awareness of their needs and lifestyles
• Improve products customer experience by seeking direct feedback from clients
• Achieve weekly, monthly, and annual sales and activity quotas
• Generate leads by committing to customer service and building relationships
• Adjust sales techniques according to interactions and results in the field
• Conduct incisive and insightful research of markets and competitors

Responsibilities

• Develop and maintain thorough knowledge of the company and its products, research clients needs, and identify how our solutions can address those needs
• Perform research, analyses, and testing with a variety of tools to gain insights and help shape marketing strategy
• Generate leads and grow existing relationships by maintaining an accurate, detailed client book for an active, repeat customer base
• Serve as the main point of contact in all matters related to client concerns and needs
• Seek clients suggestions in improving products to target their needs
• Assist marketing manager in the development and execution of campaigns, including content creation, new-product launches, social media, upselling, cross-selling, and sales enablement
• Make cold calls or perform warm outreach, using outside-the-box thinking to develop new and unique sales tactics including field visits
• Work with account executives to design industry-specific outreach efforts
• Utilise CRM tools to ensure standardised process throughout all stages of a sale
• Conduct bi-weekly, month-end and year-end close processes
• Suggest ideas and methods to meet company sales KPIs
• Locating to different cities if required

Job Details

Preferred Candidate

• Must work in printing company before
• Conduct market research and analyze trends to identify new marketing opportunities.
• Provide actionable insights into the company’s product and service development from a marketer’s point of view.
• Supervise the in-house marketing team and enhance the marketing campaigns through proven methods and techniques.
• Discuss vital stages of product and service development from initial design to final launch, understanding the end requirement.

Job Details

Preferred Candidate

• Contribute to increasing company profits through fruitful customer relationships.
• Search for new prospect customers in the defined territory which includes existing accounts and new accounts.
• Study company targets about sales activities and strive for the continuous implementation of the same.
• Study existing and potential sales prospects through periodic maintenance of meticulously crafted reports and datasheets.
• Ensure dynamic communication with clients through online and offline modes, thereby promoting company products and services.
• Boosting sales prospects through effective utilization of consumer sales, dealer, PR, and business promotion techniques.

Job Details

Preferred Candidate

1. Develop and execute a comprehensive content strategy that aligns with the company’s business objectives and target audience.
2. Conduct market research and competitor analysis to identify trends and opportunities for content creation.
3. Create high-quality, engaging content, including video scripts, social media posts, blogs, and articles.
4. Collaborate with the design and production teams to ensure consistent branding and maximize the effectiveness of content.
5. Devise and implement strategies to boost audience engagement and interaction across social media platforms.
6. Manage and respond to comments and messages in a timely and professional manner.
7. Plan and execute social media campaigns, including promotions to enhance brand visibility and engagement.
8. Analyze social media performance metrics and prepare detailed reports to track success, identify trends, and refine strategies.

Job Details

Preferred Candidate

Healthy& Tasty (KSA) is hiring

Marketing executive

Responsibilities :-

• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Undertake individual tasks of a marketing plan as assigned
• Organise offline event

Job Details

Preferred Candidate

• As a Document Controller, you will be responsible for maintaining and organizing all project-related documents, ensuring they are accurate, up-to-date, and easily accessible to relevant team members.
• In the role of Document Controller, your primary duty is to meticulously manage and organize project-related documents, guaranteeing their accuracy, currency, and accessibility to relevant team members.
• In addition to your core responsibilities, you may be called upon to create routine reports, keep thorough document logs, and support the transition to electronic document management systems, thereby improving overall efficiency and document security.
• Facilitating effective communication and data sharing within project teams is a fundamental role of Document Controllers, who also take responsibility for ensuring document compliance with regulatory and quality assurance criteria.
• The central responsibility of a Document Controller is to maintain and organize project-related documents, ensuring their precision, currency, and accessibility for relevant team members.
• In partnership with project managers, engineers, and stakeholders, you will play a pivotal role in establishing and ensuring compliance with document control procedures, including version control, naming conventions, and file storage protocols.

Job Details

Preferred Candidate

• Follow set guidelines to meet incoming visitors and help them locate the specified department in the organization.
• Maintain smooth functioning of the company by supporting in-house members with general organizational tasks as per requirement.
• Answer, screen, and forward incoming phone calls.
• Create a timely record of important meetings and agendas by maintaining the company calendar.
• Inform interested and appropriate persons about the company’s basic details through various communication modes.
• Perform other clerical receptionist duties such as filing, photocopying, collating, faxing etc.

Job Details

Preferred Candidate